This guide will help you effectively utilize the AI Sales Copywriter to create compelling sales copy. Follow these steps for the best results.

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On the Main Dashboard you´ll find 3 section:

  1. Active
  2. Archived
  3. Metrics

To create a sales copy for a new product or service, click on New, on the Active section.

  1. Name your new product/service
  2. Fill in the basic info: Type of product, Target Audience, Features, Benefits, Pain Points, and Brand Voice

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  1. Choose the copywriting method you want to use or the famous copywriter you want to emulate. Below you´ll find a quick cheat list of all the methods and copywriters.

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Cheat List

Here are the key copywriting methods:

AIDA: Guides consumers through four stages - Attention to capture interest, Interest to detail benefits, Desire through emotional appeals, and Action to prompt purchase.

4Cs: Emphasizes Clarity (clear content), Credibility (establishing trust), Consistency (uniform message), and Customer focus (prioritizing audience needs).

ACC: Structures content around Awareness (recognizing the problem), Comprehension (educating about the solution), and Conviction (building a case for why the solution is best).

BAB: Follows Before (describing the current problem), After (painting pictures of life post-solution), and Bridge (introducing the product as the solution to transition).

FAB: Focuses on Features (product characteristics), Advantages (unique benefits), and Benefits (how these translate to user value).

OATH: Gauges audience readiness through stages - Oblivious (unaware of problem), Apathetic (recognize but lack motivation), Thinking and Hurting (actively seeking solutions).

PAS: Focuses on the Problem (highlighting the pain point), Agitate (intensifying the problem's impact), and Solution (presenting the product as the answer).

QUEST: Guides through Qualify (defining the problem), Understand (showing empathy), Educate on the solution, Stimulate desire, and Test/call-to-action.

Here are the distinctive styles of these famous copywriters:

David Ogilvy: Known as the "Father of Advertising," he was renowned for his clear, compelling, and research-driven approach. He emphasized the importance of headlines and believed in the "big idea".

Gary Halbert: Direct and conversational style, known for his passionate approach and famous long-form sales letters, particularly "The Coat of Arms Letter".

Claude Hopkins: A pioneer who championed "reason-why" advertising and emphasized the importance of offering specific benefits.

Dan Kennedy: Known for his no-nonsense, direct-response style with a focus on psychology and urgency.

Joe Sugarman: Master of storytelling who developed the "seeds of curiosity" technique and the "slippery slide" approach to keep readers engaged.

Eugene Schwartz: Expert in understanding market stages and crafting copy that directly addresses the reader's state of awareness, as detailed in his book "Breakthrough Advertising".

Robert Bly: Known for his clear, informative style with an emphasis on content-driven marketing.

John Caples: Focused on testing and actionable advice, known for his influential book "Tested Advertising Methods".

Joanna Wiebe: Modern expert in conversion copywriting with a research-driven approach focused on understanding user behavior.

Brian Clark: Combines classic copywriting principles with modern content marketing strategies, emphasizing audience building and consistent value delivery.

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